Boost360
4,067
Paid merchants
CurrentPlanStatus = PAID
2,967
Merchants analysed
73% of the paid base
416
Features tracked
of 490 events seen
79.4%
Biggest leak
Add-ons Marketplace → Payment
0h
Data age
14 Aug 2026, 14:23 UTC

Where Boost360 is losing paid merchants

Ranked by merchants lost, not by event volume. Every card opens the evidence behind it. Window: 2026-04-16 → 2026-08-14.

Fix this first

79.4% drop at “Payment success”

1,284 merchants reached the previous step and did not continue. End to end this funnel converts 9.3%.

Do this: Instrument the error states on this step, then watch five session recordings of merchants who stalled here.

Then these

Funnel health

Funnels

Each step counts merchants who completed that step and every step before it, joined per merchant. Bars are the share of merchants who started the funnel.

Add-ons Marketplace → Payment

Every step is revenue. A drop here is money the product already earned and then lost.

Marketplace opened
100.0%
2,520
Package viewed
95.5%
2,407 · −4.5%
Cart opened
81.6%
2,056 · −14.6%
Cart continue
69.6%
1,753 · −14.7%
Checkout proceed
65.7%
1,656 · −5.5%
Billing saved
65.6%
1,654 · −0.1%
Payment screen
64.2%
1,617 · −2.2%
Payment success
13.2%
333 · −79.4%
Order confirmed
9.3%
235 · −29.4%
Biggest leak — Payment success: 1,284 merchants reached the previous step and stopped (79.4% of them). End to end this funnel converts 9.3%.

Post an Update

Updates are the habit that keeps a merchant's presence alive. Drop-off here predicts churn.

Post update clicked
100.0%
1,963
Create page
91.7%
1,801 · −8.3%
Photo added
78.0%
1,531 · −15.0%
Preview loaded
76.6%
1,503 · −1.8%
Post clicked
72.6%
1,425 · −5.2%
Update posted
69.7%
1,369 · −3.9%
Biggest leak — Photo added: 270 merchants reached the previous step and stopped (15.0% of them). End to end this funnel converts 69.7%.

Login & activation

Everything downstream is capped by this. A leak here shrinks every other number.

Intro screen
100.0%
2,225
Number entered
95.9%
2,134 · −4.1%
OTP screen
93.5%
2,081 · −2.5%
OTP verified
91.7%
2,040 · −2.0%
Login success
83.7%
1,862 · −8.7%
Business chosen
81.0%
1,802 · −3.2%
Biggest leak — Login success: 178 merchants reached the previous step and stopped (8.7% of them). End to end this funnel converts 81.0%.

Update Studio intro

A three-screen tutorial. Each screen that loses merchants costs a first post.

Screen 1
100.0%
1,804
Screen 1 next
88.9%
1,604 · −11.1%
Screen 2
88.9%
1,604 · −0.0%
Screen 2 next
88.0%
1,588 · −1.0%
Screen 3
88.0%
1,588 · −0.0%
Screen 3 next
86.4%
1,558 · −1.9%
Biggest leak — Screen 1 next: 200 merchants reached the previous step and stopped (11.1% of them). End to end this funnel converts 86.4%.

Feature adoption

Reach is the share of merchants who used the feature at all. Habit is the share of those who used it three or more times. A feature can be popular and still fail — that is the gap this table exists to show.

Reach × habit

Each dot is a feature. Right is discovered, up is retained.

Dashboard Home Page — 99.8% reach, 99.0% habit, 2,961 merchants Dashboard- Digital readiness score retry click — 96.0% reach, 99.4% habit, 2,849 merchants Ps_Login number page load — 93.7% reach, 80.7% habit, 2,780 merchants Dashboard More Page — 91.7% reach, 85.6% habit, 2,722 merchants Dashboard Website Page — 91.1% reach, 84.6% habit, 2,704 merchants Ps_Login Success — 86.0% reach, 59.6% habit, 2,553 merchants BUSINESS ENQUIRIES — 85.7% reach, 82.4% habit, 2,544 merchants ADD-ONS Marketplace Home Load — 84.9% reach, 78.1% habit, 2,520 merchants User Merchant Profile Page Click — 84.3% reach, 65.7% habit, 2,501 merchants User Merchant Profile Page View — 84.3% reach, 65.7% habit, 2,501 merchants Ps_Login number next click — 83.8% reach, 60.0% habit, 2,486 merchants Ps_Business account choose — 83.4% reach, 55.5% habit, 2,473 merchants Dashboard- ADD-ONS Marketplace — 82.5% reach, 76.5% habit, 2,448 merchants Ps_Login verify OTP page load — 81.9% reach, 54.9% habit, 2,430 merchants BUSINESS CALLS — 81.6% reach, 81.0% habit, 2,420 merchants ADD-ONS Marketplace Package Bundle Loaded — 81.2% reach, 72.4% habit, 2,410 merchants Ps_Login verify OTP verify — 80.4% reach, 51.1% habit, 2,385 merchants Dashboard Enquiries Page — 78.8% reach, 76.7% habit, 2,339 merchants ADD-ONS Marketplace All_Features Loaded — 78.4% reach, 71.5% habit, 2,326 merchants Business Report- Enquiries Click — 77.9% reach, 79.4% habit, 2,311 merchants Business Profile page load — 77.9% reach, 68.1% habit, 2,311 merchants Promotional_Update_Home_Loaded — 77.4% reach, 84.4% habit, 2,295 merchants Business Profile Page Click — 76.0% reach, 66.3% habit, 2,255 merchants UPDATE — 75.9% reach, 79.3% habit, 2,253 merchants UPDATE CREATE PAGE LOAD — 75.7% reach, 78.5% habit, 2,245 merchants Business Report- Tracked Call Click — 75.1% reach, 78.3% habit, 2,227 merchants Ps_Intro screen start — 75.0% reach, 75.8% habit, 2,225 merchants User Merchant Profile Logout Click — 74.8% reach, 52.2% habit, 2,219 merchants User Merchant Profile Logout Load — 74.8% reach, 52.2% habit, 2,219 merchants Boost Logout click — 74.5% reach, 50.9% habit, 2,209 merchants ADD-ONS Marketplace Cart Load — 74.4% reach, 69.8% habit, 2,206 merchants ADD-ONS Marketplace Full_Cart Loaded — 73.7% reach, 66.2% habit, 2,186 merchants Business_Card_Gallery_Loaded — 71.7% reach, 60.4% habit, 2,128 merchants UPdate_Preview_loaded — 71.7% reach, 79.2% habit, 2,127 merchants ADD-ONS Waiting Cart Review Click — 69.4% reach, 66.8% habit, 2,059 merchants ADD-ONS Marketplace Clicked back button_cart screen — 69.4% reach, 66.7% habit, 2,058 merchants Digital Channel Page Click — 69.2% reach, 64.5% habit, 2,052 merchants Ps_Login username click — 68.9% reach, 55.9% habit, 2,044 merchants Ps_Login username page load — 68.9% reach, 56.2% habit, 2,044 merchants Promotional_Update_Preview_Post_Click — 68.2% reach, 73.3% habit, 2,023 merchants ADDED PHOTO IN UPDATE — 67.7% reach, 78.6% habit, 2,009 merchants ADD-ONS Marketplace Compare Package Loaded — 67.4% reach, 47.5% habit, 2,000 merchants Ps_Login forgot password click — 67.2% reach, 59.5% habit, 1,993 merchants Dashboard- Post Todays Update Click — 66.2% reach, 64.3% habit, 1,963 merchants Dashboard- Post new photos click — 66.0% reach, 62.4% habit, 1,959 merchants Digital Readiness Page — 65.9% reach, 73.0% habit, 1,954 merchants Business profile load — 65.4% reach, 58.6% habit, 1,941 merchants Business Logo Page Click — 65.3% reach, 58.6% habit, 1,936 merchants Feature packs Clicked — 65.0% reach, 45.4% habit, 1,928 merchants Dashboard- Website Navigation customisation click — 64.1% reach, 57.5% habit, 1,902 merchants Website customisation page load — 64.1% reach, 58.0% habit, 1,902 merchants Past_updates_screen_loaded — 63.0% reach, 63.5% habit, 1,868 merchants Post_Promotional_Update_Click — 62.7% reach, 60.4% habit, 1,859 merchants Dashboard- Digital readiness score click — 62.6% reach, 55.1% habit, 1,857 merchants ADD-ONS Marketplace Cart Continue — 61.9% reach, 38.8% habit, 1,836 merchants Update_Preview_post_click — 61.5% reach, 72.8% habit, 1,825 merchants My digital channel load — 61.5% reach, 68.1% habit, 1,825 merchants ADD-ONS Marketplace Payment Load — 61.1% reach, 36.0% habit, 1,812 merchants Update_studio_intro_1_loaded — 60.8% reach, 36.7% habit, 1,804 merchants POST AN UPDATE — 59.9% reach, 85.2% habit, 1,776 merchants Promotional_Updates_Post_On_Platforms_Click — 59.8% reach, 76.7% habit, 1,774 merchants Promotional_Updates_Post_Success_Loaded — 59.2% reach, 76.1% habit, 1,756 merchants Update Latest Story Page Click — 58.9% reach, 62.4% habit, 1,749 merchants ADD-ONS Marketplace Discount Coupon Loaded — 58.7% reach, 46.9% habit, 1,743 merchants Webview Page Click — 58.7% reach, 56.5% habit, 1,741 merchants ADDONS_MARKETPLACE_Checkout_Proceed_Click — 58.6% reach, 47.4% habit, 1,739 merchants ADDONS_MARKETPLACE_Billing_Details_Saved — 58.1% reach, 36.9% habit, 1,723 merchants ADDONS_MARKETPLACE Payment_Screen Loaded — 57.6% reach, 34.4% habit, 1,708 merchants Dashboard- Website style customisation click — 57.2% reach, 51.4% habit, 1,697 merchants Update_studio_intro_2_loaded — 56.3% reach, 32.0% habit, 1,669 merchants Add-on marketplace card click — 55.9% reach, 38.0% habit, 1,660 merchants Update_studio_intro_3_loaded — 55.8% reach, 30.3% habit, 1,656 merchants ADD-ONS Marketplace Business details updated success — 55.3% reach, 24.3% habit, 1,642 merchants UPDATE LIST PAGE LOAD — 55.3% reach, 60.2% habit, 1,640 merchants Promotional_Update_Posted_Updates_Page_Load — 55.3% reach, 60.2% habit, 1,640 merchants Update_studio_intro_1_next_click — 54.2% reach, 28.5% habit, 1,609 merchants Update_studio_intro_3_next_click — 54.1% reach, 27.7% habit, 1,604 merchants My digital channel sync button click — 53.9% reach, 73.5% habit, 1,600 merchants Update_studio_intro_2_next_click — 53.8% reach, 28.3% habit, 1,596 merchants Website style customisation load — 53.0% reach, 49.5% habit, 1,573 merchants Channel Subscribed — 52.5% reach, 13.8% habit, 1,559 merchants Custom page load — 51.5% reach, 48.6% habit, 1,527 merchants Promotional_Update_Post_Click — 50.1% reach, 55.3% habit, 1,486 merchants ADD-ONS Marketplace Empty Cart Loaded — 49.9% reach, 49.2% habit, 1,482 merchants Channel Unsubscribed — 49.7% reach, 9.9% habit, 1,475 merchants Visiting Card Share — 48.0% reach, 45.0% habit, 1,424 merchants Gallery image picker click — 46.9% reach, 71.8% habit, 1,392 merchants Business_card_WhatsApp_Share_Click — 46.7% reach, 40.0% habit, 1,386 merchants Business Hours Page Click — 45.2% reach, 34.7% habit, 1,341 merchants Dashboard- Business ADD-ONS — 44.5% reach, 47.2% habit, 1,320 merchants Boost ADD-ONS Page — 44.5% reach, 48.6% habit, 1,320 merchants Promotional_Update_Browse_All_Loaded — 44.3% reach, 55.8% habit, 1,313 merchants Promotional_Update_View_More_Click — 44.3% reach, 61.8% habit, 1,313 merchants Gallery image added — 44.1% reach, 70.9% habit, 1,309 merchants UPLOAD GALLERY IMAGE — 44.1% reach, 70.9% habit, 1,309 merchants Promotional_Update_Category_Loaded — 44.1% reach, 63.8% habit, 1,307 merchants Promtoional_Update_View_Updates_Click — 43.4% reach, 52.9% habit, 1,289 merchants Image Menu Page Click — 42.7% reach, 45.9% habit, 1,267 merchants Promotional_Update_Edit_Click — 42.7% reach, 52.4% habit, 1,266 merchants Promotional_Update_Edit_Loaded — 42.7% reach, 52.8% habit, 1,266 merchants Promotional_Update_Edit_Caption_Click — 42.7% reach, 52.4% habit, 1,266 merchants ADD-ONS Marketplace My_Addons Loaded — 42.5% reach, 37.9% habit, 1,261 merchants Testimonial add/edit page view — 42.1% reach, 43.5% habit, 1,250 merchants Inventory Order Page Load — 42.1% reach, 52.1% habit, 1,248 merchants Dashboard- Add testimonial click — 42.0% reach, 41.3% habit, 1,245 merchants Product catalogue list — 41.7% reach, 67.2% habit, 1,236 merchants Dashboard- List a service/ product — 41.4% reach, 100.0% habit, 1,227 merchants Home Page — 41.4% reach, 92.4% habit, 1,227 merchants LOGIN SUCCESSFUL — 41.3% reach, 89.1% habit, 1,225 merchants Clicked on newsletter subscriptions — 41.3% reach, 40.3% habit, 1,225 merchants ADD-ONS Marketplace Cart Back — 39.9% reach, 43.2% habit, 1,185 merchants LOGIN PAGE — 39.9% reach, 72.5% habit, 1,184 merchants get_started — 39.9% reach, 66.7% habit, 1,184 merchants Dashboard- List a product click — 39.8% reach, 61.1% habit, 1,180 merchants BUSINESS ENQUIRIES - CALL — 39.7% reach, 56.8% habit, 1,179 merchants Ps_Signup_Category_selection_screen_load — 39.4% reach, 17.6% habit, 1,169 merchants Ps_Business profile page load — 39.3% reach, 15.6% habit, 1,167 merchants Setup_my_website_button_click — 39.2% reach, 17.3% habit, 1,163 merchants ADD-ONS Marketplace Compare Package added to cart — 39.1% reach, 32.6% habit, 1,161 merchants login_completed — 38.2% reach, 57.1% habit, 1,133 merchants login_initiated — 38.1% reach, 59.9% habit, 1,130 merchants login_verification — 38.0% reach, 61.9% habit, 1,128 merchants PS_BUSINESS PROFILE INFO CLICK — 37.9% reach, 21.6% habit, 1,125 merchants Ps_Business category confirm click — 37.8% reach, 14.2% habit, 1,123 merchants Dashboard- List a custom page click — 37.7% reach, 39.1% habit, 1,119 merchants Ps_Signup_Category_selection_main_click — 37.5% reach, 22.8% habit, 1,112 merchants Promotional_Update_Create_Update_Click — 37.3% reach, 55.3% habit, 1,107 merchants Update_studio_Create_custom_update_click — 37.3% reach, 55.3% habit, 1,107 merchants ADDONS_MARKETPLACE Feature_Details Loaded — 37.1% reach, 51.9% habit, 1,100 merchants PS_BUSINESS WEBSITE CONFIRM CLICK — 36.8% reach, 13.4% habit, 1,093 merchants Website style customisation save click — 36.3% reach, 42.5% habit, 1,077 merchants Ps_Registration success page load — 36.3% reach, 12.4% habit, 1,077 merchants Ps_Login_WhatsApp_Consent_click — 36.3% reach, 15.1% habit, 1,076 merchants Promotional_Updates_More_Share_Click — 36.0% reach, 52.0% habit, 1,068 merchants Ps_Signup Success — 36.0% reach, 10.3% habit, 1,067 merchants Setup_my_website_screen_load — 35.4% reach, 15.7% habit, 1,050 merchants Website Report- Unique Visits Click — 35.3% reach, 43.5% habit, 1,046 merchants Promotional_Update_Category_Click — 35.1% reach, 55.5% habit, 1,041 merchants Create a custom page — 34.4% reach, 51.0% habit, 1,021 merchants Product catalogue add page — 34.3% reach, 69.9% habit, 1,017 merchants Promotional_Updates_WhatsApp_Share_Click — 34.1% reach, 51.3% habit, 1,011 merchants Feature Image Page Click — 33.6% reach, 35.8% habit, 996 merchants PS_BUSINESS WEBSITE PAGE LOAD — 32.9% reach, 21.6% habit, 976 merchants Website style customisation update click — 32.6% reach, 39.3% habit, 966 merchants Promotional_Update_WhatsApp_Share_Click — 32.6% reach, 48.6% habit, 966 merchants FEATURE_SUBSCRIPTION_PURCHASED — 32.5% reach, 22.9% habit, 965 merchants Ps_Signup_launching_transition — 32.5% reach, 12.5% habit, 963 merchants PS_SIGNUP_SUCCESS_FINISH_CLICK — 32.0% reach, 10.0% habit, 948 merchants Ps_Activate free purchase plan — 31.2% reach, 9.7% habit, 925 merchants Inventory Order Page Click — 30.9% reach, 51.4% habit, 916 merchants Google My business page load — 30.6% reach, 40.4% habit, 908 merchants Google My business click to connect — 29.7% reach, 54.8% habit, 880 merchants Business Report- Order/ Appointment Click — 29.3% reach, 36.1% habit, 870 merchants WhatsApp connected — 29.0% reach, 26.9% habit, 859 merchants Domain Email Page Click — 28.3% reach, 34.4% habit, 839 merchants Dashboard- Add a custom page click — 28.1% reach, 38.0% habit, 835 merchants Dashboard- Post todays update — 27.3% reach, 73.7% habit, 809 merchants Business contacts page click — 27.3% reach, 29.2% habit, 809 merchants Clicked on order analytics — 27.1% reach, 36.4% habit, 805 merchants Linking Facebook profile — 27.1% reach, 58.9% habit, 803 merchants Ecom_Business_Verification_Load — 26.9% reach, 31.4% habit, 799 merchants ADD-ONS Marketplace Package crossed/ deleted from cart — 26.7% reach, 22.3% habit, 791 merchants Business Kyc Boost Page Click — 26.5% reach, 30.1% habit, 785 merchants Enquiries Page — 26.3% reach, 55.6% habit, 781 merchants Service catalogue list — 25.9% reach, 52.9% habit, 767 merchants Update_studio_Get_feature_click — 25.5% reach, 41.5% habit, 756 merchants Instagram_Details — 25.2% reach, 83.4% habit, 747 merchants Fevicon Image Page Click — 25.1% reach, 28.0% habit, 744 merchants Background image page load — 24.7% reach, 36.1% habit, 734 merchants custom_update_initiated — 24.3% reach, 66.5% habit, 722 merchants Clicked view all recommended Add-ons — 24.2% reach, 25.8% habit, 718 merchants Contact Information Page Click — 24.1% reach, 28.8% habit, 715 merchants Biz Keyboard Click — 23.9% reach, 31.1% habit, 708 merchants Business_card_Others_Share_Click — 23.4% reach, 31.3% habit, 693 merchants Clicked on appointments — 23.3% reach, 55.2% habit, 692 merchants Payment collection setup page load — 23.0% reach, 28.6% habit, 683 merchants Dashboard- Testimonial list click — 22.4% reach, 33.6% habit, 666 merchants Testimonial page view — 22.4% reach, 34.4% habit, 666 merchants Dashboard- List a service click — 22.4% reach, 52.8% habit, 665 merchants Domain active new domain details page load — 22.4% reach, 30.1% habit, 664 merchants Clicked on products catalogue add new — 22.2% reach, 49.2% habit, 658 merchants POTENTIAL CALLS — 22.1% reach, 64.3% habit, 655 merchants Dashboard- ADD-ONS Marketplace click — 21.9% reach, 43.7% habit, 650 merchants Get_Festival_poster_pack_click — 21.6% reach, 19.8% habit, 642 merchants Dashboard- Marketplace Banner Click — 21.6% reach, 19.8% habit, 642 merchants Service catalogue add page — 21.3% reach, 57.8% habit, 633 merchants Clicked on products catalogue item — 20.9% reach, 61.2% habit, 621 merchants Promotional_Update_Instagram_Share_Click — 20.8% reach, 50.9% habit, 617 merchants Dashboard- Add a project/teams click — 20.7% reach, 46.1% habit, 614 merchants Business contact added — 20.5% reach, 22.0% habit, 608 merchants Business_card_Edit_Details_Save_Info_click — 20.3% reach, 28.5% habit, 603 merchants Dashboard- List a digital brochure click — 20.1% reach, 37.2% habit, 597 merchants Business logo added — 19.9% reach, 22.9% habit, 589 merchants Digital readiness score Page — 19.8% reach, 52.4% habit, 588 merchants SUPPORT - CHAT — 19.7% reach, 33.0% habit, 585 merchants Inventory Appointment Page Click — 19.7% reach, 53.0% habit, 585 merchants Inventory Appointment Page Load — 19.7% reach, 53.0% habit, 585 merchants Business Address Page Click — 19.6% reach, 24.5% habit, 583 merchants Facebook Page Connected — 19.4% reach, 20.3% habit, 576 merchants Appointment Page — 19.4% reach, 50.3% habit, 576 merchants ADDONS_MARKETPLACE_Validity_Increased — 19.1% reach, 65.7% habit, 568 merchants Help & Support Page — 18.6% reach, 18.8% habit, 553 merchants User Login — 18.4% reach, 56.9% habit, 547 merchants Addon_validty_extention_clicked — 18.3% reach, 95.2% habit, 544 merchants WebView Page — 18.3% reach, 48.0% habit, 544 merchants E-commerce setting page load — 18.1% reach, 38.5% habit, 538 merchants Dashboard- Book appointment click — 18.1% reach, 38.7% habit, 537 merchants Customer invoice setup page load — 17.8% reach, 20.2% habit, 529 merchants Update_attach_Image_clicked — 17.7% reach, 67.9% habit, 526 merchants Digital Channel Page — 17.7% reach, 49.2% habit, 526 merchants BUSINESS ENQUIRIES - EMAIL — 17.7% reach, 39.4% habit, 525 merchants Business hours saved — 17.7% reach, 18.7% habit, 525 merchants E-commerce catalog setup page load — 17.4% reach, 25.0% habit, 516 merchants ADD-ONS Marketplace Feature added to cart — 17.3% reach, 26.3% habit, 513 merchants Help & Support Page Click — 17.2% reach, 19.4% habit, 511 merchants Clicked on Help and Support — 17.2% reach, 19.4% habit, 511 merchants Edit business description click — 17.2% reach, 22.0% habit, 509 merchants custom_update_previewed — 17.1% reach, 59.1% habit, 508 merchants Promotional_Update_Posted_Updates_Click — 17.0% reach, 26.0% habit, 503 merchants Update_studio_view_past_updates_click — 17.0% reach, 26.0% habit, 503 merchants Dashboard- Add a service click — 16.7% reach, 35.8% habit, 495 merchants ADDONS_MARKETPLACE Feature added to cart — 16.3% reach, 50.7% habit, 485 merchants gallery_image_explored — 16.2% reach, 48.8% habit, 480 merchants posted_update_explored — 16.0% reach, 52.3% habit, 476 merchants Business category click — 15.8% reach, 24.8% habit, 468 merchants UPLOAD BACKGROUND IMAGE — 15.4% reach, 61.8% habit, 456 merchants ADD-ONS Marketplace AddOn crossed/ deleted from cart — 15.2% reach, 21.0% habit, 452 merchants POST A custom page — 15.2% reach, 43.8% habit, 450 merchants Business profile update click — 15.1% reach, 20.0% habit, 449 merchants My Bank Account Page Click — 15.1% reach, 21.0% habit, 447 merchants custom_update_promoted — 15.0% reach, 69.7% habit, 446 merchants Browse_All_Promotional_Update_Social_Accounts_Connect_Click — 15.0% reach, 36.8% habit, 446 merchants DELETE GALLERY IMAGE — 15.0% reach, 39.6% habit, 444 merchants Google my business and google maps connected — 14.9% reach, 9.3% habit, 443 merchants Create business profile click — 14.8% reach, 37.6% habit, 439 merchants Product other information — 14.5% reach, 50.1% habit, 429 merchants Product other information catalogue — 14.5% reach, 50.8% habit, 429 merchants ADD-ONS Marketplace Clicked back_button paymentscreen — 14.2% reach, 9.7% habit, 422 merchants Addon_activation_clicked — 14.0% reach, 22.9% habit, 414 merchants Ps_Forgot password page load — 13.9% reach, 18.9% habit, 413 merchants Product catalogue created — 13.7% reach, 53.7% habit, 406 merchants Date range selector click — 13.7% reach, 43.6% habit, 406 merchants User Merchant Profile Email Add/Update Click — 13.6% reach, 16.3% habit, 404 merchants Edit business name click — 13.5% reach, 21.1% habit, 402 merchants User Merchant Profile Email Page Load — 13.4% reach, 16.1% habit, 398 merchants custom_update_created — 13.4% reach, 55.9% habit, 397 merchants ADDONS_MARKETPLACE Payment Success — 13.3% reach, 16.7% habit, 395 merchants User Merchant Profile Username Add/Update Click — 13.1% reach, 10.8% habit, 388 merchants User Merchant Profile Username Page Load — 13.1% reach, 10.8% habit, 388 merchants studio_update_shared — 12.8% reach, 50.9% habit, 381 merchants Website Report- All Visits Click — 12.8% reach, 32.8% habit, 381 merchants BUSINESS PROFILE — 11.8% reach, 30.7% habit, 349 merchants User Merchant Profile Image Add/Update Click — 11.3% reach, 18.2% habit, 336 merchants Dashboard- Add a product click — 11.2% reach, 40.2% habit, 333 merchants Ps_Forgot password link send — 11.0% reach, 13.2% habit, 326 merchants Boost-360 Extensions Page Click — 11.0% reach, 16.0% habit, 326 merchants Product catalogue updated — 11.0% reach, 60.0% habit, 325 merchants SUPPORT - Viewed — 10.9% reach, 19.9% habit, 322 merchants User Merchant Profile Email Publish — 10.7% reach, 11.9% habit, 318 merchants LOGIN FAILED — 10.7% reach, 32.7% habit, 318 merchants User Merchant Profile Username Publish — 10.7% reach, 1.6% habit, 318 merchants Domain booking initial page load — 10.7% reach, 29.7% habit, 317 merchants User Merchant Profile Email OTP Page Load — 10.4% reach, 10.6% habit, 310 merchants Testimonial add click — 10.2% reach, 33.6% habit, 304 merchants Business address added — 10.2% reach, 19.1% habit, 304 merchants MARKETPLACE_Order_Confirmation Loaded — 9.9% reach, 13.3% habit, 294 merchants gallery_image_initiated — 9.8% reach, 66.0% habit, 291 merchants Clicked on Orders Creation — 9.6% reach, 19.9% habit, 286 merchants UPLOAD FEATURED IMAGE — 9.6% reach, 11.2% habit, 285 merchants My Business Card Menu- Contact — 9.5% reach, 15.9% habit, 283 merchants studio_update_initiated — 9.5% reach, 44.1% habit, 281 merchants ABOUT BOOST - TRAINING — 9.4% reach, 12.9% habit, 279 merchants Product other information confirm — 9.3% reach, 57.8% habit, 275 merchants Customer invoice business GSTIN click — 9.2% reach, 14.6% habit, 274 merchants Tax invoice customer purchases click — 9.1% reach, 14.5% habit, 269 merchants Catalog setup GST slab click — 9.0% reach, 9.0% habit, 266 merchants ADDONS_MARKETPLACE Package added to cart — 8.9% reach, 25.7% habit, 265 merchants SUNDAY MARKED OFF — 8.9% reach, 8.0% habit, 264 merchants Background image crop page load — 8.9% reach, 57.0% habit, 263 merchants Dashboard- Boost Academy Banner Click — 8.8% reach, 32.2% habit, 261 merchants User Merchant Profile Number Add/Update Click — 8.8% reach, 20.3% habit, 261 merchants User Merchant Profile Number Page Load — 8.6% reach, 18.8% habit, 255 merchants Appointment catalog setup page load — 8.6% reach, 18.9% habit, 254 merchants signup_initiated — 8.5% reach, 19.8% habit, 252 merchants signup_verification — 8.5% reach, 19.8% habit, 252 merchants signup_verified — 8.5% reach, 19.8% habit, 252 merchants Delivery setup page laod — 8.4% reach, 23.8% habit, 248 merchants Catalog setup product change click — 8.3% reach, 17.8% habit, 247 merchants User Merchant Profile Email OTP Verify — 8.3% reach, 9.8% habit, 245 merchants Update_studio_Get_feature_View_pack_details — 8.3% reach, 17.1% habit, 245 merchants Background image full screen load — 8.1% reach, 37.3% habit, 241 merchants Update_studio_Mark_Favourite_click — 8.1% reach, 15.1% habit, 239 merchants Business Info Page Click — 8.0% reach, 21.1% habit, 237 merchants studio_update_browsed — 8.0% reach, 37.7% habit, 236 merchants Ecom_Business_Verification_Update — 7.9% reach, 25.8% habit, 233 merchants Refer and Earn — 7.7% reach, 17.5% habit, 229 merchants UPDATE custom page — 7.7% reach, 31.1% habit, 228 merchants ADD-ONS Marketplace Feature_Details Loaded — 7.6% reach, 31.1% habit, 225 merchants Appointment setting page load — 7.6% reach, 27.1% habit, 225 merchants UPLOAD FAVICON IMAGE — 7.5% reach, 26.1% habit, 222 merchants ADDONS_MARKETPLACE Payment Failed — 7.3% reach, 36.9% habit, 217 merchants ABOUT BOOST - FB LIKE — 7.2% reach, 15.5% habit, 213 merchants SUPPORT - Viewed Premium — 7.1% reach, 15.6% habit, 212 merchants Dashboard - Add Staff Page click — 7.1% reach, 28.8% habit, 212 merchants Inventory Consultation Page Click — 7.1% reach, 36.8% habit, 212 merchants Inventory Consultation Page Load — 7.1% reach, 36.8% habit, 212 merchants Clicked on video consultations — 7.1% reach, 36.8% habit, 212 merchants Add/Update bank account — 7.0% reach, 26.6% habit, 207 merchants SUNDAY MARKED ON — 6.9% reach, 4.4% habit, 206 merchants ADD-ONS Marketplace Order Confirm — 6.9% reach, 12.6% habit, 206 merchants Twitter connected — 6.9% reach, 59.3% habit, 204 merchants ADD-ONS Marketplace AddOn crossed/ deleted from ca — 6.8% reach, 21.8% habit, 202 merchants Payment collection bank account click — 6.7% reach, 22.0% habit, 200 merchants Testimonial added — 6.7% reach, 49.5% habit, 200 merchants Service other information — 6.7% reach, 29.5% habit, 200 merchants Service other information catalogue — 6.7% reach, 29.5% habit, 200 merchants ADD-ONS Marketplace Failed Payment Transaction Load — 6.6% reach, 9.6% habit, 197 merchants Clicked on Add Product — 6.5% reach, 16.0% habit, 194 merchants [Android] Failed to load data in Get_FP_Details — 6.5% reach, 24.9% habit, 193 merchants MARKETPLACE_Payment_Failure_Screen_Load — 6.4% reach, 8.9% habit, 191 merchants signup_business_entered — 6.4% reach, 10.6% habit, 189 merchants ADD-ONS Marketplace TAN_Number Loaded — 6.3% reach, 21.5% habit, 186 merchants Favicon Image added — 6.0% reach, 14.6% habit, 178 merchants Update_studio_view_favourites_click — 6.0% reach, 5.6% habit, 177 merchants Favourite_updates_screen_loaded — 6.0% reach, 5.6% habit, 177 merchants PRODUCT CATEGORY — 5.9% reach, 12.6% habit, 174 merchants ADD-ONS Marketplace Ext-Email Validation Loaded — 5.7% reach, 20.6% habit, 170 merchants signup_website_confirmed — 5.7% reach, 10.0% habit, 170 merchants signup_category_selected — 5.6% reach, 9.0% habit, 167 merchants Past_updates_filter_clicked — 5.6% reach, 31.9% habit, 166 merchants Google My business click to skip — 5.6% reach, 7.2% habit, 166 merchants ADD-ONS Marketplace Promo Banner Clicked — 5.5% reach, 34.4% habit, 163 merchants Ps_Signup_category_cant_find_click — 5.5% reach, 53.4% habit, 163 merchants Service catalogue created — 5.5% reach, 53.4% habit, 163 merchants Background preview image page load — 5.5% reach, 44.2% habit, 163 merchants Service catalogue updated — 5.5% reach, 63.6% habit, 162 merchants Ps_Business account page load — 5.4% reach, 15.0% habit, 160 merchants Clicked on book a new domain — 5.4% reach, 22.5% habit, 160 merchants Domain search page load — 5.4% reach, 22.5% habit, 160 merchants Background image upload click — 5.3% reach, 38.5% habit, 156 merchants Ps_Login_OTP_Resent_click — 5.2% reach, 7.1% habit, 155 merchants Dashboard- Book a video consultation click — 5.2% reach, 22.6% habit, 155 merchants MONDAY MARKED ON — 5.2% reach, 4.5% habit, 155 merchants ADDONS_MARKETPLACE Check_Activation_Status Clicked — 5.2% reach, 0.0% habit, 154 merchants signup_completed — 5.1% reach, 6.6% habit, 151 merchants Doctor profile list — 5.0% reach, 33.6% habit, 149 merchants Reach → Habit →
Top right — coreFound and kept. Protect these.
Top left — hidden gemsKept by the few who find them. Promote.
Bottom right — leakyFound, then abandoned. Fix these first.
Bottom left — sunsetNeither found nor kept.
FeatureVerdictReachHabit MerchantsEvents
Dashboard Home Page CORE 99.8% 99.0% 2,961 643,712
Dashboard- Digital readiness score retry click CORE 96.0% 99.4% 2,849 1,541,556
Ps_Login number page load CORE 93.7% 80.7% 2,780 38,592
Dashboard More Page CORE 91.7% 85.6% 2,722 37,657
Dashboard Website Page CORE 91.1% 84.6% 2,704 75,481
Ps_Login Success MONITOR 86.0% 59.6% 2,553 15,366
BUSINESS ENQUIRIES CORE 85.7% 82.4% 2,544 73,377
ADD-ONS Marketplace Home Load CORE 84.9% 78.1% 2,520 26,145
User Merchant Profile Page Click CORE 84.3% 65.7% 2,501 16,440
User Merchant Profile Page View CORE 84.3% 65.7% 2,501 16,461
Ps_Login number next click CORE 83.8% 60.0% 2,486 17,680
Ps_Business account choose MONITOR 83.4% 55.5% 2,473 13,060
Dashboard- ADD-ONS Marketplace CORE 82.5% 76.5% 2,448 24,694
Ps_Login verify OTP page load MONITOR 81.9% 54.9% 2,430 14,243
BUSINESS CALLS CORE 81.6% 81.0% 2,420 244,254
ADD-ONS Marketplace Package Bundle Loaded CORE 81.2% 72.4% 2,410 19,188
Ps_Login verify OTP verify MONITOR 80.4% 51.1% 2,385 13,181
Dashboard Enquiries Page CORE 78.8% 76.7% 2,339 129,232
ADD-ONS Marketplace All_Features Loaded CORE 78.4% 71.5% 2,326 17,919
Business Report- Enquiries Click CORE 77.9% 79.4% 2,311 64,834
Business Profile page load CORE 77.9% 68.1% 2,311 18,033
Promotional_Update_Home_Loaded CORE 77.4% 84.4% 2,295 157,818
Business Profile Page Click CORE 76.0% 66.3% 2,255 16,968
UPDATE CORE 75.9% 79.3% 2,253 158,690
UPDATE CREATE PAGE LOAD CORE 75.7% 78.5% 2,245 153,551
Business Report- Tracked Call Click CORE 75.1% 78.3% 2,227 194,939
Ps_Intro screen start CORE 75.0% 75.8% 2,225 69,338
User Merchant Profile Logout Click MONITOR 74.8% 52.2% 2,219 11,403
User Merchant Profile Logout Load MONITOR 74.8% 52.2% 2,219 11,403
Boost Logout click MONITOR 74.5% 50.9% 2,209 11,141
ADD-ONS Marketplace Cart Load CORE 74.4% 69.8% 2,206 15,617
ADD-ONS Marketplace Full_Cart Loaded CORE 73.7% 66.2% 2,186 14,472
Business_Card_Gallery_Loaded CORE 71.7% 60.4% 2,128 22,175
UPdate_Preview_loaded CORE 71.7% 79.2% 2,127 148,740
ADD-ONS Waiting Cart Review Click CORE 69.4% 66.8% 2,059 13,310
ADD-ONS Marketplace Clicked back button_cart screen CORE 69.4% 66.7% 2,058 13,328
Digital Channel Page Click CORE 69.2% 64.5% 2,052 16,561
Ps_Login username click MONITOR 68.9% 55.9% 2,044 11,734
Ps_Login username page load MONITOR 68.9% 56.2% 2,044 11,896
Promotional_Update_Preview_Post_Click CORE 68.2% 73.3% 2,023 136,617
ADDED PHOTO IN UPDATE CORE 67.7% 78.6% 2,009 151,445
ADD-ONS Marketplace Compare Package Loaded MONITOR 67.4% 47.5% 2,000 7,580
Ps_Login forgot password click MONITOR 67.2% 59.5% 1,993 14,168
Dashboard- Post Todays Update Click CORE 66.2% 64.3% 1,963 24,560
Dashboard- Post new photos click CORE 66.0% 62.4% 1,959 14,118
Digital Readiness Page CORE 65.9% 73.0% 1,954 22,604
Business profile load MONITOR 65.4% 58.6% 1,941 9,718
Business Logo Page Click MONITOR 65.3% 58.6% 1,936 9,655
Feature packs Clicked MONITOR 65.0% 45.4% 1,928 6,935
Dashboard- Website Navigation customisation click MONITOR 64.1% 57.5% 1,902 10,630
Website customisation page load MONITOR 64.1% 58.0% 1,902 10,970
Past_updates_screen_loaded CORE 63.0% 63.5% 1,868 42,236
Post_Promotional_Update_Click CORE 62.7% 60.4% 1,859 17,334
Dashboard- Digital readiness score click MONITOR 62.6% 55.1% 1,857 10,041
ADD-ONS Marketplace Cart Continue LEAKY 61.9% 38.8% 1,836 5,356
Update_Preview_post_click CORE 61.5% 72.8% 1,825 133,407
My digital channel load CORE 61.5% 68.1% 1,825 15,892
ADD-ONS Marketplace Payment Load LEAKY 61.1% 36.0% 1,812 4,615
Update_studio_intro_1_loaded LEAKY 60.8% 36.7% 1,804 5,774
POST AN UPDATE CORE 59.9% 85.2% 1,776 291,830
Promotional_Updates_Post_On_Platforms_Click CORE 59.8% 76.7% 1,774 145,158
Promotional_Updates_Post_Success_Loaded CORE 59.2% 76.1% 1,756 136,977
Update Latest Story Page Click CORE 58.9% 62.4% 1,749 33,824
ADD-ONS Marketplace Discount Coupon Loaded MONITOR 58.7% 46.9% 1,743 5,949
Webview Page Click MONITOR 58.7% 56.5% 1,741 12,439
ADDONS_MARKETPLACE_Checkout_Proceed_Click MONITOR 58.6% 47.4% 1,739 5,821
ADDONS_MARKETPLACE_Billing_Details_Saved LEAKY 58.1% 36.9% 1,723 4,498
ADDONS_MARKETPLACE Payment_Screen Loaded LEAKY 57.6% 34.4% 1,708 4,215
Dashboard- Website style customisation click MONITOR 57.2% 51.4% 1,697 7,983
Update_studio_intro_2_loaded LEAKY 56.3% 32.0% 1,669 4,864
Add-on marketplace card click LEAKY 55.9% 38.0% 1,660 5,248
Update_studio_intro_3_loaded LEAKY 55.8% 30.3% 1,656 4,643
ADD-ONS Marketplace Business details updated success LEAKY 55.3% 24.3% 1,642 3,289
UPDATE LIST PAGE LOAD CORE 55.3% 60.2% 1,640 31,123
Promotional_Update_Posted_Updates_Page_Load CORE 55.3% 60.2% 1,640 31,123
Update_studio_intro_1_next_click LEAKY 54.2% 28.5% 1,609 4,352
Update_studio_intro_3_next_click LEAKY 54.1% 27.7% 1,604 4,309
My digital channel sync button click CORE 53.9% 73.5% 1,600 15,957
Update_studio_intro_2_next_click LEAKY 53.8% 28.3% 1,596 4,319
Website style customisation load MONITOR 53.0% 49.5% 1,573 7,226
Channel Subscribed LEAKY 52.5% 13.8% 1,559 2,592
Custom page load MONITOR 51.5% 48.6% 1,527 8,428
Promotional_Update_Post_Click MONITOR 50.1% 55.3% 1,486 11,090
ADD-ONS Marketplace Empty Cart Loaded MONITOR 49.9% 49.2% 1,482 6,834
Channel Unsubscribed MONITOR 49.7% 9.9% 1,475 2,222
Visiting Card Share MONITOR 48.0% 45.0% 1,424 14,614
Gallery image picker click MONITOR 46.9% 71.8% 1,392 18,929
Business_card_WhatsApp_Share_Click MONITOR 46.7% 40.0% 1,386 10,230
Business Hours Page Click MONITOR 45.2% 34.7% 1,341 4,110
Dashboard- Business ADD-ONS MONITOR 44.5% 47.2% 1,320 9,159
Boost ADD-ONS Page MONITOR 44.5% 48.6% 1,320 9,419
Promotional_Update_Browse_All_Loaded MONITOR 44.3% 55.8% 1,313 10,958
Promotional_Update_View_More_Click MONITOR 44.3% 61.8% 1,313 13,542
Gallery image added MONITOR 44.1% 70.9% 1,309 18,383
UPLOAD GALLERY IMAGE MONITOR 44.1% 70.9% 1,309 18,383
Promotional_Update_Category_Loaded MONITOR 44.1% 63.8% 1,307 14,573
Promtoional_Update_View_Updates_Click MONITOR 43.4% 52.9% 1,289 10,508
Image Menu Page Click MONITOR 42.7% 45.9% 1,267 6,010
Promotional_Update_Edit_Click MONITOR 42.7% 52.4% 1,266 9,326
Promotional_Update_Edit_Loaded MONITOR 42.7% 52.8% 1,266 9,389
Promotional_Update_Edit_Caption_Click MONITOR 42.7% 52.4% 1,266 9,326
ADD-ONS Marketplace My_Addons Loaded MONITOR 42.5% 37.9% 1,261 4,431
Testimonial add/edit page view MONITOR 42.1% 43.5% 1,250 5,248
Inventory Order Page Load MONITOR 42.1% 52.1% 1,248 10,115
Dashboard- Add testimonial click MONITOR 42.0% 41.3% 1,245 4,460
Product catalogue list MONITOR 41.7% 67.2% 1,236 17,284
Dashboard- List a service/ product MONITOR 41.4% 100.0% 1,227 268,874
Home Page MONITOR 41.4% 92.4% 1,227 91,358
LOGIN SUCCESSFUL MONITOR 41.3% 89.1% 1,225 54,627
Clicked on newsletter subscriptions MONITOR 41.3% 40.3% 1,225 5,279
ADD-ONS Marketplace Cart Back MONITOR 39.9% 43.2% 1,185 4,075
LOGIN PAGE MONITOR 39.9% 72.5% 1,184 18,417
get_started MONITOR 39.9% 66.7% 1,184 15,722
Dashboard- List a product click MONITOR 39.8% 61.1% 1,180 12,412
BUSINESS ENQUIRIES - CALL MONITOR 39.7% 56.8% 1,179 18,817
Ps_Signup_Category_selection_screen_load MONITOR 39.4% 17.6% 1,169 2,172
Ps_Business profile page load MONITOR 39.3% 15.6% 1,167 2,075
Setup_my_website_button_click MONITOR 39.2% 17.3% 1,163 2,130
ADD-ONS Marketplace Compare Package added to cart MONITOR 39.1% 32.6% 1,161 3,102
login_completed MONITOR 38.2% 57.1% 1,133 9,226
login_initiated MONITOR 38.1% 59.9% 1,130 9,703
login_verification MONITOR 38.0% 61.9% 1,128 10,032
PS_BUSINESS PROFILE INFO CLICK MONITOR 37.9% 21.6% 1,125 2,365
Ps_Business category confirm click MONITOR 37.8% 14.2% 1,123 1,940
Dashboard- List a custom page click MONITOR 37.7% 39.1% 1,119 4,814
Ps_Signup_Category_selection_main_click MONITOR 37.5% 22.8% 1,112 2,459
Promotional_Update_Create_Update_Click MONITOR 37.3% 55.3% 1,107 42,351
Update_studio_Create_custom_update_click MONITOR 37.3% 55.3% 1,107 42,351
ADDONS_MARKETPLACE Feature_Details Loaded MONITOR 37.1% 51.9% 1,100 5,082
PS_BUSINESS WEBSITE CONFIRM CLICK MONITOR 36.8% 13.4% 1,093 1,977
Website style customisation save click MONITOR 36.3% 42.5% 1,077 4,126
Ps_Registration success page load MONITOR 36.3% 12.4% 1,077 1,834
Ps_Login_WhatsApp_Consent_click MONITOR 36.3% 15.1% 1,076 1,888
Promotional_Updates_More_Share_Click MONITOR 36.0% 52.0% 1,068 14,067
Ps_Signup Success MONITOR 36.0% 10.3% 1,067 1,697
Setup_my_website_screen_load MONITOR 35.4% 15.7% 1,050 1,885
Website Report- Unique Visits Click MONITOR 35.3% 43.5% 1,046 4,701
Promotional_Update_Category_Click MONITOR 35.1% 55.5% 1,041 6,819
Create a custom page MONITOR 34.4% 51.0% 1,021 14,471
Product catalogue add page MONITOR 34.3% 69.9% 1,017 24,880
Promotional_Updates_WhatsApp_Share_Click MONITOR 34.1% 51.3% 1,011 10,626
Feature Image Page Click MONITOR 33.6% 35.8% 996 2,944
PS_BUSINESS WEBSITE PAGE LOAD MONITOR 32.9% 21.6% 976 2,089
Website style customisation update click MONITOR 32.6% 39.3% 966 3,433
Promotional_Update_WhatsApp_Share_Click MONITOR 32.6% 48.6% 966 7,158
FEATURE_SUBSCRIPTION_PURCHASED MONITOR 32.5% 22.9% 965 2,048
Ps_Signup_launching_transition MONITOR 32.5% 12.5% 963 1,724
PS_SIGNUP_SUCCESS_FINISH_CLICK MONITOR 32.0% 10.0% 948 1,509
Ps_Activate free purchase plan MONITOR 31.2% 9.7% 925 1,456
Inventory Order Page Click MONITOR 30.9% 51.4% 916 7,728
Google My business page load MONITOR 30.6% 40.4% 908 3,060
Google My business click to connect MONITOR 29.7% 54.8% 880 3,881
Business Report- Order/ Appointment Click MONITOR 29.3% 36.1% 870 3,567
WhatsApp connected MONITOR 29.0% 26.9% 859 1,892
Domain Email Page Click MONITOR 28.3% 34.4% 839 2,476
Dashboard- Add a custom page click MONITOR 28.1% 38.0% 835 2,869
Dashboard- Post todays update MONITOR 27.3% 73.7% 809 17,197
Business contacts page click MONITOR 27.3% 29.2% 809 2,113
Clicked on order analytics MONITOR 27.1% 36.4% 805 3,347
Linking Facebook profile MONITOR 27.1% 58.9% 803 4,026
Ecom_Business_Verification_Load MONITOR 26.9% 31.4% 799 2,075
ADD-ONS Marketplace Package crossed/ deleted from cart MONITOR 26.7% 22.3% 791 1,640
Business Kyc Boost Page Click MONITOR 26.5% 30.1% 785 2,009
Enquiries Page MONITOR 26.3% 55.6% 781 9,863
Service catalogue list MONITOR 25.9% 52.9% 767 7,489
Update_studio_Get_feature_click MONITOR 25.5% 41.5% 756 2,537
Instagram_Details MONITOR 25.2% 83.4% 747 7,073
Fevicon Image Page Click MONITOR 25.1% 28.0% 744 1,795
Background image page load MONITOR 24.7% 36.1% 734 2,335
custom_update_initiated MONITOR 24.3% 66.5% 722 13,371
Clicked view all recommended Add-ons MONITOR 24.2% 25.8% 718 1,591
Contact Information Page Click MONITOR 24.1% 28.8% 715 1,872
Biz Keyboard Click MONITOR 23.9% 31.1% 708 2,236
Business_card_Others_Share_Click MONITOR 23.4% 31.3% 693 4,981
Clicked on appointments MONITOR 23.3% 55.2% 692 14,830
Payment collection setup page load MONITOR 23.0% 28.6% 683 1,733
Dashboard- Testimonial list click MONITOR 22.4% 33.6% 666 2,296
Testimonial page view MONITOR 22.4% 34.4% 666 2,356
Dashboard- List a service click MONITOR 22.4% 52.8% 665 6,741
Domain active new domain details page load MONITOR 22.4% 30.1% 664 1,778
Clicked on products catalogue add new MONITOR 22.2% 49.2% 658 8,245
POTENTIAL CALLS MONITOR 22.1% 64.3% 655 13,049
Dashboard- ADD-ONS Marketplace click MONITOR 21.9% 43.7% 650 2,605
Get_Festival_poster_pack_click MONITOR 21.6% 19.8% 642 1,373
Dashboard- Marketplace Banner Click MONITOR 21.6% 19.8% 642 1,373
Service catalogue add page MONITOR 21.3% 57.8% 633 9,972
Clicked on products catalogue item MONITOR 20.9% 61.2% 621 9,559
Promotional_Update_Instagram_Share_Click MONITOR 20.8% 50.9% 617 4,932
Dashboard- Add a project/teams click MONITOR 20.7% 46.1% 614 2,225
Business contact added MONITOR 20.5% 22.0% 608 1,219
Business_card_Edit_Details_Save_Info_click MONITOR 20.3% 28.5% 603 1,505
Dashboard- List a digital brochure click MONITOR 20.1% 37.2% 597 1,881
Business logo added MONITOR 19.9% 22.9% 589 1,318
Digital readiness score Page MONITOR 19.8% 52.4% 588 3,070
SUPPORT - CHAT MONITOR 19.7% 33.0% 585 1,627
Inventory Appointment Page Click MONITOR 19.7% 53.0% 585 13,347
Inventory Appointment Page Load MONITOR 19.7% 53.0% 585 13,475
Business Address Page Click MONITOR 19.6% 24.5% 583 1,295
Facebook Page Connected MONITOR 19.4% 20.3% 576 1,294
Appointment Page MONITOR 19.4% 50.3% 576 8,029
ADDONS_MARKETPLACE_Validity_Increased HIDDEN GEM 19.1% 65.7% 568 3,301
Help & Support Page MONITOR 18.6% 18.8% 553 1,088
User Login MONITOR 18.4% 56.9% 547 5,550
Addon_validty_extention_clicked HIDDEN GEM 18.3% 95.2% 544 1,133,733
WebView Page MONITOR 18.3% 48.0% 544 2,921
E-commerce setting page load MONITOR 18.1% 38.5% 538 1,962
Dashboard- Book appointment click MONITOR 18.1% 38.7% 537 3,153
Customer invoice setup page load MONITOR 17.8% 20.2% 529 1,024
Update_attach_Image_clicked HIDDEN GEM 17.7% 67.9% 526 11,854
Digital Channel Page MONITOR 17.7% 49.2% 526 2,987
BUSINESS ENQUIRIES - EMAIL MONITOR 17.7% 39.4% 525 2,840
Business hours saved MONITOR 17.7% 18.7% 525 1,113
E-commerce catalog setup page load MONITOR 17.4% 25.0% 516 1,071
ADD-ONS Marketplace Feature added to cart MONITOR 17.3% 26.3% 513 1,144
Help & Support Page Click MONITOR 17.2% 19.4% 511 1,020
Clicked on Help and Support MONITOR 17.2% 19.4% 511 1,030
Edit business description click MONITOR 17.2% 22.0% 509 1,025
custom_update_previewed MONITOR 17.1% 59.1% 508 9,684
Promotional_Update_Posted_Updates_Click MONITOR 17.0% 26.0% 503 2,260
Update_studio_view_past_updates_click MONITOR 17.0% 26.0% 503 2,260
Dashboard- Add a service click MONITOR 16.7% 35.8% 495 1,800
ADDONS_MARKETPLACE Feature added to cart MONITOR 16.3% 50.7% 485 2,053
gallery_image_explored MONITOR 16.2% 48.8% 480 1,998
posted_update_explored MONITOR 16.0% 52.3% 476 4,799
Business category click MONITOR 15.8% 24.8% 468 1,053
UPLOAD BACKGROUND IMAGE HIDDEN GEM 15.4% 61.8% 456 7,664
ADD-ONS Marketplace AddOn crossed/ deleted from cart MONITOR 15.2% 21.0% 452 900
POST A custom page MONITOR 15.2% 43.8% 450 5,963
Business profile update click MONITOR 15.1% 20.0% 449 862
My Bank Account Page Click MONITOR 15.1% 21.0% 447 948
custom_update_promoted HIDDEN GEM 15.0% 69.7% 446 8,208
Browse_All_Promotional_Update_Social_Accounts_Connect_Click MONITOR 15.0% 36.8% 446 2,721
DELETE GALLERY IMAGE MONITOR 15.0% 39.6% 444 2,266
Google my business and google maps connected SUNSET CANDIDATE 14.9% 9.3% 443 647
Create business profile click MONITOR 14.8% 37.6% 439 2,099
Product other information MONITOR 14.5% 50.1% 429 8,491
Product other information catalogue MONITOR 14.5% 50.8% 429 8,585
ADD-ONS Marketplace Clicked back_button paymentscreen SUNSET CANDIDATE 14.2% 9.7% 422 599
Addon_activation_clicked SUNSET CANDIDATE 14.0% 22.9% 414 942
Ps_Forgot password page load SUNSET CANDIDATE 13.9% 18.9% 413 751
Product catalogue created MONITOR 13.7% 53.7% 406 7,327
Date range selector click MONITOR 13.7% 43.6% 406 2,409
User Merchant Profile Email Add/Update Click SUNSET CANDIDATE 13.6% 16.3% 404 697
Edit business name click SUNSET CANDIDATE 13.5% 21.1% 402 859
User Merchant Profile Email Page Load SUNSET CANDIDATE 13.4% 16.1% 398 682
custom_update_created MONITOR 13.4% 55.9% 397 6,649
ADDONS_MARKETPLACE Payment Success SUNSET CANDIDATE 13.3% 16.7% 395 706
User Merchant Profile Username Add/Update Click SUNSET CANDIDATE 13.1% 10.8% 388 588
User Merchant Profile Username Page Load SUNSET CANDIDATE 13.1% 10.8% 388 588
studio_update_shared MONITOR 12.8% 50.9% 381 2,591
Website Report- All Visits Click MONITOR 12.8% 32.8% 381 1,101
BUSINESS PROFILE MONITOR 11.8% 30.7% 349 883
User Merchant Profile Image Add/Update Click SUNSET CANDIDATE 11.3% 18.2% 336 580
Dashboard- Add a product click MONITOR 11.2% 40.2% 333 2,903
Ps_Forgot password link send SUNSET CANDIDATE 11.0% 13.2% 326 536
Boost-360 Extensions Page Click SUNSET CANDIDATE 11.0% 16.0% 326 571
Product catalogue updated HIDDEN GEM 11.0% 60.0% 325 4,538
SUPPORT - Viewed SUNSET CANDIDATE 10.9% 19.9% 322 661
User Merchant Profile Email Publish SUNSET CANDIDATE 10.7% 11.9% 318 495
LOGIN FAILED MONITOR 10.7% 32.7% 318 963
User Merchant Profile Username Publish SUNSET CANDIDATE 10.7% 1.6% 318 361
Domain booking initial page load SUNSET CANDIDATE 10.7% 29.7% 317 809
User Merchant Profile Email OTP Page Load SUNSET CANDIDATE 10.4% 10.6% 310 460
Testimonial add click MONITOR 10.2% 33.6% 304 970
Business address added SUNSET CANDIDATE 10.2% 19.1% 304 561
MARKETPLACE_Order_Confirmation Loaded SUNSET CANDIDATE 9.9% 13.3% 294 487
gallery_image_initiated HIDDEN GEM 9.8% 66.0% 291 2,720
Clicked on Orders Creation SUNSET CANDIDATE 9.6% 19.9% 286 622
UPLOAD FEATURED IMAGE SUNSET CANDIDATE 9.6% 11.2% 285 444
My Business Card Menu- Contact SUNSET CANDIDATE 9.5% 15.9% 283 504
studio_update_initiated MONITOR 9.5% 44.1% 281 1,226
ABOUT BOOST - TRAINING SUNSET CANDIDATE 9.4% 12.9% 279 447
Product other information confirm MONITOR 9.3% 57.8% 275 6,906
Customer invoice business GSTIN click SUNSET CANDIDATE 9.2% 14.6% 274 440
Tax invoice customer purchases click SUNSET CANDIDATE 9.1% 14.5% 269 470
Catalog setup GST slab click SUNSET CANDIDATE 9.0% 9.0% 266 378
ADDONS_MARKETPLACE Package added to cart SUNSET CANDIDATE 8.9% 25.7% 265 768
SUNDAY MARKED OFF SUNSET CANDIDATE 8.9% 8.0% 264 377
Background image crop page load MONITOR 8.9% 57.0% 263 1,535
Dashboard- Boost Academy Banner Click MONITOR 8.8% 32.2% 261 694
User Merchant Profile Number Add/Update Click SUNSET CANDIDATE 8.8% 20.3% 261 489
User Merchant Profile Number Page Load SUNSET CANDIDATE 8.6% 18.8% 255 459
Appointment catalog setup page load SUNSET CANDIDATE 8.6% 18.9% 254 547
signup_initiated SUNSET CANDIDATE 8.5% 19.8% 252 454
signup_verification SUNSET CANDIDATE 8.5% 19.8% 252 454
signup_verified SUNSET CANDIDATE 8.5% 19.8% 252 454
Delivery setup page laod SUNSET CANDIDATE 8.4% 23.8% 248 523
Catalog setup product change click SUNSET CANDIDATE 8.3% 17.8% 247 416
User Merchant Profile Email OTP Verify SUNSET CANDIDATE 8.3% 9.8% 245 416
Update_studio_Get_feature_View_pack_details SUNSET CANDIDATE 8.3% 17.1% 245 440
Background image full screen load MONITOR 8.1% 37.3% 241 857
Update_studio_Mark_Favourite_click SUNSET CANDIDATE 8.1% 15.1% 239 406
Business Info Page Click SUNSET CANDIDATE 8.0% 21.1% 237 583
studio_update_browsed MONITOR 8.0% 37.7% 236 870
Ecom_Business_Verification_Update SUNSET CANDIDATE 7.9% 25.8% 233 497
Refer and Earn SUNSET CANDIDATE 7.7% 17.5% 229 470
UPDATE custom page MONITOR 7.7% 31.1% 228 2,484
ADD-ONS Marketplace Feature_Details Loaded MONITOR 7.6% 31.1% 225 661
Appointment setting page load SUNSET CANDIDATE 7.6% 27.1% 225 605
UPLOAD FAVICON IMAGE SUNSET CANDIDATE 7.5% 26.1% 222 519
ADDONS_MARKETPLACE Payment Failed MONITOR 7.3% 36.9% 217 663
ABOUT BOOST - FB LIKE SUNSET CANDIDATE 7.2% 15.5% 213 338
SUPPORT - Viewed Premium SUNSET CANDIDATE 7.1% 15.6% 212 365
Dashboard - Add Staff Page click SUNSET CANDIDATE 7.1% 28.8% 212 520
Inventory Consultation Page Click MONITOR 7.1% 36.8% 212 1,244
Inventory Consultation Page Load MONITOR 7.1% 36.8% 212 1,254
Clicked on video consultations MONITOR 7.1% 36.8% 212 1,254
Add/Update bank account SUNSET CANDIDATE 7.0% 26.6% 207 542
SUNDAY MARKED ON SUNSET CANDIDATE 6.9% 4.4% 206 267
ADD-ONS Marketplace Order Confirm SUNSET CANDIDATE 6.9% 12.6% 206 349
Twitter connected MONITOR 6.9% 59.3% 204 993
ADD-ONS Marketplace AddOn crossed/ deleted from ca SUNSET CANDIDATE 6.8% 21.8% 202 442
Payment collection bank account click SUNSET CANDIDATE 6.7% 22.0% 200 402
Testimonial added MONITOR 6.7% 49.5% 200 888
Service other information SUNSET CANDIDATE 6.7% 29.5% 200 1,808
Service other information catalogue SUNSET CANDIDATE 6.7% 29.5% 200 1,812
ADD-ONS Marketplace Failed Payment Transaction Load SUNSET CANDIDATE 6.6% 9.6% 197 328
Clicked on Add Product SUNSET CANDIDATE 6.5% 16.0% 194 389
[Android] Failed to load data in Get_FP_Details SUNSET CANDIDATE 6.5% 24.9% 193 434
MARKETPLACE_Payment_Failure_Screen_Load SUNSET CANDIDATE 6.4% 8.9% 191 315
signup_business_entered SUNSET CANDIDATE 6.4% 10.6% 189 275
ADD-ONS Marketplace TAN_Number Loaded SUNSET CANDIDATE 6.3% 21.5% 186 476
Favicon Image added SUNSET CANDIDATE 6.0% 14.6% 178 303
Update_studio_view_favourites_click SUNSET CANDIDATE 6.0% 5.6% 177 245
Favourite_updates_screen_loaded SUNSET CANDIDATE 6.0% 5.6% 177 245
PRODUCT CATEGORY SUNSET CANDIDATE 5.9% 12.6% 174 262
ADD-ONS Marketplace Ext-Email Validation Loaded SUNSET CANDIDATE 5.7% 20.6% 170 442
signup_website_confirmed SUNSET CANDIDATE 5.7% 10.0% 170 234
signup_category_selected SUNSET CANDIDATE 5.6% 9.0% 167 234
Past_updates_filter_clicked MONITOR 5.6% 31.9% 166 434
Google My business click to skip SUNSET CANDIDATE 5.6% 7.2% 166 233
ADD-ONS Marketplace Promo Banner Clicked MONITOR 5.5% 34.4% 163 662
Ps_Signup_category_cant_find_click MONITOR 5.5% 53.4% 163 545
Service catalogue created MONITOR 5.5% 53.4% 163 1,506
Background preview image page load MONITOR 5.5% 44.2% 163 766
Service catalogue updated HIDDEN GEM 5.5% 63.6% 162 2,639
Ps_Business account page load SUNSET CANDIDATE 5.4% 15.0% 160 717
Clicked on book a new domain SUNSET CANDIDATE 5.4% 22.5% 160 298
Domain search page load SUNSET CANDIDATE 5.4% 22.5% 160 298
Background image upload click MONITOR 5.3% 38.5% 156 516
Ps_Login_OTP_Resent_click SUNSET CANDIDATE 5.2% 7.1% 155 210
Dashboard- Book a video consultation click SUNSET CANDIDATE 5.2% 22.6% 155 342
MONDAY MARKED ON SUNSET CANDIDATE 5.2% 4.5% 155 195
ADDONS_MARKETPLACE Check_Activation_Status Clicked SUNSET CANDIDATE 5.2% 0.0% 154 164
signup_completed SUNSET CANDIDATE 5.1% 6.6% 151 191
Doctor profile list MONITOR 5.0% 33.6% 149 461

Showing features reaching at least 5% of sampled merchants, each with at least 50 merchants behind the number. Smaller samples are excluded rather than shown as confident percentages.

What to do

Generated from the verdicts. Copy any line straight into a ticket.

This week

Leaks losing merchants right now.

  • Add-ons Marketplace → Payment: diagnose the 79.4% drop at “Payment success” (1,284 merchants lost).
  • Post an Update: diagnose the 15.0% drop at “Photo added” (270 merchants lost).
  • ADD-ONS Marketplace Payment Load: 61.1% reach but 36.0% habit — find what breaks on the second visit.
  • Add-on marketplace card click: 55.9% reach but 38.0% habit — find what breaks on the second visit.
  • ADD-ONS Marketplace Business details updated success: 55.3% reach but 24.3% habit — find what breaks on the second visit.
  • Channel Subscribed: 52.5% reach but 13.8% habit — find what breaks on the second visit.

This month

Discovery and cleanup work.

  • ADDONS_MARKETPLACE_Validity_Increased: 65.7% habit at 19.1% reach — promote it into the dashboard home.
  • Addon_validty_extention_clicked: 95.2% habit at 18.3% reach — promote it into the dashboard home.
  • Update_attach_Image_clicked: 67.9% habit at 17.7% reach — promote it into the dashboard home.
  • UPLOAD BACKGROUND IMAGE: 61.8% habit at 15.4% reach — promote it into the dashboard home.
  • custom_update_promoted: 69.7% habit at 15.0% reach — promote it into the dashboard home.
  • Google my business and google maps connected: 14.9% reach — confirm instrumentation, then schedule deprecation.
  • ADD-ONS Marketplace Clicked back_button paymentscreen: 14.2% reach — confirm instrumentation, then schedule deprecation.
  • Addon_activation_clicked: 14.0% reach — confirm instrumentation, then schedule deprecation.

Merchant communication

Segmented by verdict. Never promote a feature that is still leaking.

FeatureVerdictSegmentAngle
Dashboard Home Page CORE 2,961 active merchantsCase-study the merchants who use Dashboard Home Page weekly. Proof beats promotion.
Dashboard- Digital readiness score retry click CORE 2,849 active merchantsCase-study the merchants who use Dashboard- Digital readiness score retry click weekly. Proof beats promotion.
Ps_Login number page load CORE 2,780 active merchantsCase-study the merchants who use Ps_Login number page load weekly. Proof beats promotion.
Dashboard More Page CORE 2,722 active merchantsCase-study the merchants who use Dashboard More Page weekly. Proof beats promotion.
Dashboard Website Page CORE 2,704 active merchantsCase-study the merchants who use Dashboard Website Page weekly. Proof beats promotion.
BUSINESS ENQUIRIES CORE 2,544 active merchantsCase-study the merchants who use BUSINESS ENQUIRIES weekly. Proof beats promotion.
User Merchant Profile Page Click CORE 2,501 active merchantsCase-study the merchants who use User Merchant Profile Page Click weekly. Proof beats promotion.
User Merchant Profile Page View CORE 2,501 active merchantsCase-study the merchants who use User Merchant Profile Page View weekly. Proof beats promotion.
Dashboard- ADD-ONS Marketplace CORE 2,448 active merchantsCase-study the merchants who use Dashboard- ADD-ONS Marketplace weekly. Proof beats promotion.
BUSINESS CALLS CORE 2,420 active merchantsCase-study the merchants who use BUSINESS CALLS weekly. Proof beats promotion.
Dashboard Enquiries Page CORE 2,339 active merchantsCase-study the merchants who use Dashboard Enquiries Page weekly. Proof beats promotion.
ADD-ONS Marketplace All_Features Loaded CORE 2,326 active merchantsCase-study the merchants who use ADD-ONS Marketplace All_Features Loaded weekly. Proof beats promotion.

Monthly cohorts

Merchants firing the anchor event in each calendar month.

2026-05
48,639
2026-06
49,150
2026-07
52,916

Retention curves (W1/W2/W4/W8/W12) need a cohort × event join over time buckets — the next pull iteration adds them.

Diagnostic

What the pull actually did. Share this tab when a number looks wrong.

Pull script
v8-2026-08-14-adoption-by-profile-count
Endpoint
https://eu1.api.clevertap.com
Region
eu1
Anchor event
App Launched
All users (unfiltered)
12,123
Queries resolved
62 / 63
Generated
14 Aug 2026, 14:23 UTC

Pull health

{
  "queries": 63,
  "resolved": 62,
  "failed": 1,
  "zero_but_resolved": 1,
  "failures": [
    {
      "query": "filter:NEGATIVE_CONTROL_bogus_property",
      "ok": false,
      "count": null,
      "resolved_via": "http_error",
      "error": "HTTP 400: {\"status\":\"fail\",\"error\":\"[\\\"Invalid profile field:  ZzNotARealProperty\\\"]\",\"code\":400}"
    }
  ]
}

Profile sample

{
  "pages": 3,
  "records": 2967,
  "error": null,
  "batch_size": 1000,
  "cursor_response": "{\"cursor\":\"ZiZiNwMGBgxgY2N%2FZW4uO20BBgxhbWN8Y2xgeQUBTQVgYmR8Zm1mfQACBgUrbmFmemsue04BBwNvbWt6Y2hmN0JvAANvbGV6YG5keQAHAEhmbWp9YGtlfwQCAwNmJmZ4endjNwJMAAJgYmVyZm5gf05AbgVgYmR8Zm1mfQACBgUra2VzYW1jfAYGAwZgay5%2FZHd%2Fek4ATQVhbWp8bmtmeQZMQWtmbWp9YGtlfwQCAwNmJmN8b2xlegUEBwZlbWM3Y2l%2FZgNMAUhmbGVzYGNjfwAETUQIa2VzYW1jfAYGAwZgay56YGJkfAMHBQJlaGV6K25hZh8BTQQra2R8b21regYCBUgnBWN8b2xlegUEBwZlbWM3Zm1qfQUBBgBha",
  "first_page_keys": [
    "next_cursor",
    "records",
    "status"
  ],
  "distinct_events": 490
}

Request body key probe

[
  {
    "body_key": "event_name",
    "count": 553921,
    "ok": true,
    "resolved_via": "polled",
    "error": null
  },
  {
    "body_key": "name",
    "count": 246084,
    "ok": true,
    "resolved_via": "polled",
    "error": null
  }
]

Paid filter probes (last two are negative controls)

[
  {
    "name": "CurrentPlanStatus_PAID",
    "filter": {
      "field": "CurrentPlanStatus",
      "value": "PAID"
    },
    "count": 4067,
    "resolved_via": "polled",
    "error": null
  },
  {
    "name": "CurrentPlanStatus_Paid",
    "filter": {
      "field": "CurrentPlanStatus",
      "value": "Paid"
    },
    "count": 4067,
    "resolved_via": "polled",
    "error": null
  },
  {
    "name": "currentPlanStatus_PAID",
    "filter": {
      "field": "currentPlanStatus",
      "value": "PAID"
    },
    "count": 4067,
    "resolved_via": "polled",
    "error": null
  },
  {
    "name": "NEGATIVE_CONTROL_bogus_property",
    "filter": {
      "field": "ZzNotARealProperty",
      "value": "PAID"
    },
    "count": null,
    "resolved_via": "http_error",
    "error": "HTTP 400: {\"status\":\"fail\",\"error\":\"[\\\"Invalid profile field:  ZzNotARealProperty\\\"]\",\"code\":400}"
  },
  {
    "name": "NEGATIVE_CONTROL_bogus_value",
    "filter": {
      "field": "CurrentPlanStatus",
      "value": "ZzNotARealValue"
    },
    "count": 0,
    "resolved_via": "polled",
    "error": null
  }
]

Existence probes

[
  {
    "probe": "App Launched count (120d)",
    "count": 186074,
    "resolved_via": "polled",
    "error": null,
    "post_status": 200,
    "req_id": "76450185037762",
    "final_json": {
      "count": 186074,
      "status": "success"
    }
  },
  {
    "probe": "App Launched count (365d)",
    "count": 553921,
    "resolved_via": "polled",
    "error": null,
    "post_status": 200,
    "req_id": "76452387686403",
    "final_json": {
      "count": 553921,
      "status": "success"
    }
  },
  {
    "probe": "App Launched count (730d)",
    "count": 1135735,
    "resolved_via": "polled",
    "error": null,
    "post_status": 200,
    "req_id": "77025665697762",
    "final_json": {
      "count": 1135735,
      "status": "success"
    }
  }
]